Subaru's newest building is biggest in the country
Jakarta, 10 July 2013 - PT. TC. Subaru, the authorised distributor of Subaru in Indonesia, opened its brand new Subaru headquarters featuring 3S (Sales, Service and Spare Parts) facilities. The new building is located in Pondok Indah, at Jl. Sultan Iskandar Muda No. 24, South Jakarta, right across Subaru's previous showroom.
This new facility is part of PT. TC. Subaru's strategic move to increase its presence and also to establish Subaru as a premium brand in Indonesia
The flagship Pondok Indah Subaru represents a new design concept - which seeks to move away from the 'white box showroom' and provide the most ideal environment for Subaru customers to make their purchase decision - that Motor Image will implement for its outlets.
Indonesia was chosen as the first site within the ASEAN region to implement the new design concept due to the importance of the Indonesia market.
"The investment in a brand-new Subaru building signifies part of a wider commitment to build the Subaru brand in Indonesia to support the growing vehicle population in this country. Indonesia is one of our key markets that we are focusing our efforts on, with our made-in-Malaysia Subaru XV being our top-selling model here," said Mr Glenn Tan, President Director of PT. TC Subaru.
The new building includes four levels over an area of 3,400m2 and will feature a bigger showroom that will showcase the entire product range of Subaru cars, bigger 10-vehicle-bay workshop and after-sales facilities to cater to the increasing customer base in Indonesia. The Pondok Indah flagship building will be the headquarters for staff in Indonesia who will support customers throughout the country in their ownership of Subaru vehicles.
"Subaru is committed to this market, and is here to stay in the long-term," Mr Tan said. "The support that we have garnered here has been encouraging for our growth, and we strive to provide superior standards of customer support throughout Indonesia."
Subaru currently has seven showrooms - including locations in Alam Sutera, Bali, Batam, Kelapa Gading, Pluit, Pondok Indah and Surabaya - along with seven dealerships in Indonesia. In line with the company's plans to increase more sales touchpoints, PT. TC Subaru is currently recruiting more dealers in the cities of Banjarmasin, Balikpapan, Samarinda and Makassar.
By 2013, PT. TC Subaru will have 20 Subaru outlets across Indonesia and has recently struck a deal with CIMB Niaga to provide car and dealer financing for Subaru vehicles in Indonesia.